Summary
(So, just who is this Jon McDaid?)
A creative leader with 15-plus years of experience in digital sales copy, and more than 20 years crafting audience-friendly experiences on multiple platforms. A strategic storyteller adept at transforming business data and goals into brand-right customer campaigns that move the needle. A passionate manager continuously seeking smart, creative ways to engage and develop teams in a deadline-driven environment.
Professional History
(What I've Done And Where I've Done It)
Senior Manager, Content Strategy, Comcast Business
January 2021 - Present
Responsible for the strategic development and execution of marketing and technical content across Comcast Business digital platforms.
Manage and mentor a team of exempt and non-exempt employees, focusing on professional growth and development while assuring successful completion of timely goals.
Led copy installation of new brand purpose in conjunction with Brand marketing team.
Direct creation of Comcast Business digital copy style guide.
Drive business goals by planning capacity to assure appropriate ROI on creative content.
Copy Manager, QVC, Inc.
June 2019 - August 2020
Lead team of 20-plus Copy Supervisors and Copywriters tasked with creating and managing customer-facing messaging on multiple QVC digital and print platforms.
Drive creative success of on-brand, compelling copy for QVC.com homepage, promotional, and Product Detail pages; email campaigns and eNewsletters; online marketing; social media; advertising; print collateral; packaging; and internal marketing materials.
Direct constant technical and process improvement; spearhead initiatives to increase efficiencies; including new IT platforms, workflow fixes, third-party vendors, and lean initiatives.
Align QVC copy aesthetic and strategy in collaboration with Creative Direction; Brand Strategy; Ecommerce; Merchandising; Designers; and Development teams.
Drive QVC business goals by analyzing metrics to assure appropriate ROI on creative content.
Manage and mentor a team of exempt and non-exempt employees, focusing on professional growth and development while assuring successful completion of timely goals.
Coordinate budget and terms for third-party vendors.
Sr. Editor, Customer Marketing, Copy & Design, QVC Inc.
April 2013 to June 2019
Lead cross-functional creative team responsible for execution of 1800+ email campaigns, annually driving approx. $160M in incremental sales (21.8% open rate; 6% click-through).
Manage creative and content direction for InsideQ magazine and digital experience.
Direct creative look and feel for all QCard marketing touchpoints, including direct mail.
Establish best practices based on business needs, QVC style standards, and industry evolution.
Collect and analyze weekly and monthly team metrics to drive efficiencies.
Streamlined workflow and process with creation of Sharepoint email tool.
Homepage/TSV Copy Editor, QVC, Inc.
June 2010 to April 2013
Oversee daily messaging for QVC.com Homepage including headlines, event copy, and promos.
Edit all Product Detail descriptions and promotional copy for Today’s Special Value items.
Collaborate across departments to assure strategic and creative consistency on all platforms.
Product Detail Editor, QVC, Inc.
August 2008 to June 2010
Edit Product Detail descriptions for on-air items and QVC.com extended assortment.
Lead a team of writers in a dynamic and deadline-intensive environment.
Sr. Copy Writer, QVC, Inc.
August 2006 to August 2008
Write and edit copy for QVC.com Product Detail descriptions and homepage.
Coordinate information and workflow with Ecommerce, QA, and Legal teams.
Sports Copy Writer, TV Guide
May 2003 to August 2006
Research, write, and blog about sports and entertainment for TV Guide (print and online).
Contributed two essays to the book I Heart TV: The Ultimate Companion to 100 Essential Shows.
Create promotional copy for outside clients, including Comcast and InDemand networks.
Copy Editor, TV Guide
January 2002 to May 2003
Edit television listings, articles, and features for creativity, style, spelling, and punctuation.
Tailor existing database listings for new and ancillary TV Guide products.
Layout Editor, TV Guide
May 2000 to January 2002)
Design and edit page layouts for 12-15 regional weekly editions of TV Guide magazine.
Education
Syracuse University, S.I. Newhouse School of Public Communication
B.S., Producing for the Electronic Media, Magna Cum Laude
Writing Sample Archive
(Copy Examples from Multiple Platforms)
Unique Skill Set
(What I bring to the table...and the office, and the Zoom meeting and wherever we work next..)
Creative Leadership
Leading creative teams in a business environment is a challenge. One has to balance deadlines, tech issues, and shifting priorities. All while managing aesthetics, messaging...and emotions. To answer your question: Yes, I can herd the cats!
Customer Focus
A brilliant customer experience is always my final goal. Every decision, every word, every image must be crafted with the end-user in mind. I have a proven track record of successful customer engagement across multiple platforms.
Editorial Experience
I have 20 years of experience as a professional writer, editor, and project leader for multiple media: Web, Email, Social, Print, Video and Audio. I've also written for broadcast television, both at the network level and in electronic retail.
Testimonials
(Who Thinks I'm Great, and Why)
Pam Lafferty,
Director QVC Content Production (Retired)
"As his direct manager on multiple occasions during my 22-year tenure at QVC, I regarded Jon as a stellar leader who is particularly adept during times of disruption. He delegates when appropriate and develops new leaders in the process. He is an agile learner, and seeks feedback in order to take his skills to the next level. Jon is an excellent communicator both in writing and in person, able to influence at senior levels, as well as his peers and team members."
John Wall,
V.P., Global Head of Brand Advertising, Video & Design at T. Rowe Price
"Jon is one of those creatives who sees beyond his discipline to the complete customer journey. He’s the kind of leader that elevates his team, thinks strategically, and brings a pragmatic urgency every day." Jon worked on my team leading the copywriters at QVC. His impact was far larger than copy. He’s a strong leader who has a strong influence on those around him. If you’re looking for a strong marketer who excels in team leadership, I strongly recommend Jon.
Caragh Taylor,
former QVC Copy Supervisor reporting to Jon
"Jon McDaid is a smart, caring, and positive manager and colleague who has the unique ability to break down problems and remove barriers, so you can reach solutions, align teams when needed, and move forward. Jon was exceptionally supportive when we transitioned to working from home. He worked hard to bring us together and keep us on task and motivated to perform under unique circumstances. Whether it’s systems, process, or asset related, Jon is a knowledgeable and effective leader.”
Eleni McCready,
Sr. Director of Marketing, Lilly Pulitzer
It's a powerful (and successful) combination to find a talented creative who's also a strong leader. Jon brings that to the table with his natural-born leadership skills, mentorship, and ability to coach creative talent. Those leadership skills coupled with excellent writing and editing make him an integral part of any winning creative team!"
Melissa Heichel,
former QVC Copy Supervisor reporting to Jon
"I learned so much from Jon. He's a thorough and meticulous editor, but more importantly, he's a wonderful mentor. He teaches green writers how to hone their craft and create truly compelling copy. And, he makes work a joy."
Frances McDaid,
Jon's Mom
"Jon's the best. Hire him. If you don't believe me, just ask his father."
Contact Info
Thanks for taking the time to review my site. Let's connect!
484-868-0370
